I believe Digimon as a brand can be enjoyed by both Adults and Children. As of this post the reality is more Adults from previous generations of fans like Digimon than newer younger audiences. The Truth however is that if Digimon as a brand can't bring in a new demographic of younger fans the franchise is doomed to slowly fade away. The GOOD news is this can be solved if Bandai focuses on delivering quality and stops trying to sell Digimon with new gimmicks. Digimon has stumbled through the years because with each new installment Bandai trys and radically reinvent what Digimon are. Take Digimon back to it's roots as " Ai viruses that people can train and raise through portable LCD toys " and focus on making quality stories, games, manga and LCD toys based on that premise.
The translator failed me here, I fix it now:
-But forget about having a global impact like the original Adventure if you have created such unremarkable characters-
But remember, please don't think that I don't love Digimon, my love for Digimon is immense, immense, but my ideology is that if you love something you must have the courage to criticize it.
Experience has taught us that there are only two truly productive strategies:
- If you want to build a new generation of fan kids, find someone with Kakudo Hiroyuki's nonconformist ideals.
- If you want to see the reality, Habu Kazumasa said that Digimon has no direct competition when it appeals to young adults, and that this should be the target. It also allows you to tell deeper stories that do good to the image of the franchise, precisely the target of Habu are people who have grown up with the good image that Digimon dares to tell stories with serious and daring twists.
In recent times Digimon has finally achieved great financial success, but was it because of the children? Let's not be liars, the VB that was sold so abysmally was bought by adults, the Adventure 2020 merchandise was an international success but the "children of the world" did not buy that, children do not have credit cards and do not even dare to think that there were children asking their parents for merchandise because that is immensely far-fetched, and if we refer to children, will Adventure 2020 have been memorable? I don't live in Japan to see for myself what Japanese children talk about, but forget about having a global impact like the original Adventure if you have created such little special characters, Original Adventure drew attention for the non-conformist ideals of Kakudo Hiroyuki that they materialized in a show that wanted to be more than just a long commercial.