I agree that with a new marketing strategy Digimon LCD toys can be popular with a new generation. I think the VB is a good step in the right direction as it's modernized the Digimon LCD toys.. However, .. The current VB still feels to nostalgic and relies to heavily on the game play mechanics from our generation. Especially the battles. I believe more attention is needed in making the gameplay of the VB more: strategic, imersive and competitive. Also I believe much more devotion is needed in the quality of the product as well as the VB feels and looks a little " cheap ". Lastly, The VB as is feels bare bones compared to the current Tama Smart which has features like: Currency and shops, customizable wallpaper and clock faces, events that take place in game based on actual dates and time, ect ect..If the VB would be given as much attention, quality and features as modern tamas it would be an even bigger success!!